The importance of building search engine friendly web sites

There are many aspects in regards to search engine optimisation. There are on-page procedures
such as optimising meta tags, titles, page copy, urls, alt tags and the like. We also know that
another important aspect is off-page seo whereby a lot of time and effort is put in in order to
obtain quality inbound links to your site. This normally takes the shape of directory submission,
article writing and submission, competition analysis, social media marketing and blogging to name
a few.These are all crucial elements of search engine optimisation and are a major part of any seo
specialists daily chors.

One element of SEO that can be easily overlooked is the building of a web site that is not only
“user friendly” but also “search friendly”. By “search friendly” we mean that the search engines
can crawl and spider your site unimpeded which will enable it to extract all of your content and
in turn index it within the search engines database. After all, what use is getting thousands of
inbound one way links to your site, if your site is not user or search friendly?


HOW TO RECRUIT THE RIGHT PERSON FOR THE JOB?



Put about 100 bricks in some particular order in a closed room with an open window.
Then send 2 or 3 candidates in the room and close the door. Leave them alone and come back after 6 hours and then analyze the situation.


1.If they are counting the bricks. Put them in the accounts department.

2.If they are recounting them.. Put them in auditing.

3.If they have messed up the whole place with the bricks. Put them in engineering.

4.If they are arranging the bricks in some strange order. Put them in planning.

5.If they are throwing the bricks at each other. Put them in operations.

6.If they are sleeping. Put them in security.

7.If they have broken the bricks into pieces. Put them in information technology.

8.If they are sitting idle. Put them in human resources.

9.If they say they have tried different combinations, yet not a brick has been moved. Put them in sales.

10.If they have already left for the day. Put them in marketing.

11.If they are staring out of the window. Put them on strategic planning.

And then last but not least.

12.If they are talking to each other and not a single brick has been moved. Congratulate them and put them in top management.