Website advertising is the surefire way to make money
on the internet. There is no major upfront fees so you
can start making money without losing your life's
savings. There is a catch though, you have to have to
put a lot of time and effort into building a great
website. But once it's built you just sit back reap the
profits with little maintenance (unless you have
update content on a regular basis).
The key to a great site is content and ease of use. You
need to make your audience want to come and look at
your site. It's even better if you can provide content
that changes on a regular basis. This way you not only
rely on new visitors but returning ones as well. A
couple of great ideas for site content that will bring
returning visitors is running a forum or a chat site.
Setting them up is easy and the net is full of free
content that tells you exactly how to include
advertising with them. Bluehost (found in the related
links page) is a website hosting company that offers
both forum and chat software for free when you
purchase a hosting package through them. I use
Bluehost and this is what I set up as a forum and chat
site. I'm not an html (website language) genius but I
think they look pretty darn good for paying only $6.95/
mo.
So you've sat down and thought really hard about
what you want to create a website about. Now you
need to build it. I'm not going to get into html code or
anything like that so I'll assume you've got that
figured now. If you don't, you can get a copy of
Microsoft FrontPage which is what I use and
recommend for a beginner. FrontPage offers website
templates which let you fill in a few fields of
information and then it will do the rest of the website
creation for you.
Now that you have content you need to insert your
advertising. I've tried Google Adsense (right side) and
found that it's not all that good for making money
because you don't get paid for every ad click (see related links to learn more). In order for Google to
work well you need to understand how they operate
and play by their rules. (Click here for more info on
using Googles adsense program) But then I found
another company called SearchFeed (who does pay for
every ad click).
SearchFeed offers free signup and allows you to
choose the ads that go on your site. If you go with
Google, they pick the ads according to your site
content which doesn't really work out that great. What
ends up happening is you have ads that compete with
your content and take your returning clients away
from you (but you can use their competitive ad filter to
remove competitors ads). You also have to wait until
your profits reach $100 before they payout
(SearchFeed is $35).
Once your signed up with SearchFeed, login to your
account and go to the integration tools menu. Here
you will find 7 different options to choose from. We
will only worry about 2 of them. the most important
and easiest one will be the Dynamic Feed Creator. This
is where you choose the content that you want to
advertise on your site. Click on it and we will look at it
together.
The Dynamic Feed Creator has 10 form fields to play
with. Four of them can be left alone (Display Title,
Title, Title Color and Display URL). The 5 on the left
side are fairly self explanatory. The Box Width can be
in a percentage or number of pixels. Most monitors are
set to 800 pixels wide but I usually just leave it at
100%.
The Search Term box is where you type the keyword
for the ads you want to display. On the left side of this
page you can see what the ads will look like. To add
them to your website, just copy and paste the html
code into the page you want it on in FrontPage and
then you will see a little box where you pasted the
code. Click on this box and select 'treat as HTML tags'.
If you can't see any ads that's ok as long as you can
get them to show up when you click on the preview
button at the bottom of the screen.
The second best feature that SearchFeed offers is the
Search Engine Generator. This is what it looks like
once you have one created. Type something in the box
and click on search.
A SearchFeed' search box has a downside, it's not
good for searching for everything but it is good for
shopping. So what I do is change the name of the
search box to 'Shop' so people know that that's what
it's there for. To get get more info on how to use this
service just check out the SearchFeed site. They tell
you everything you need to know.
Once your site is built and ready to go, you need to get
visitors. There is 2 ways to do this. One is free ant he
other isn't. I'll start with the free one first. Submit
your site to as many search engines and other related
sites that you can. See if you can find a web ring to
join and tell everyone you know that you site exists
and that they should check it out. Be very enthusiastic
about what it is you offer your visitors so that they will
get excited and want to see it. If they want to know
exactly what it's about, keep the info you tell them
very vague. If you tell them too much they will think
they know everything about it and won't take a look.
The other way is through advertising your site on
other sites. You can sign up with Google Adwords and
use a pay per click advertising method. You choose the
keywords you want to trigger you ads and how much
I hope this little article helps you out like it has helped your willing to pay for each click.me. Remember to be creative and try things out.
Showing posts with label tips. Show all posts
Showing posts with label tips. Show all posts
Saturday, October 27, 2007
Sunday, October 7, 2007
The 10 steps to online success
If YOU'RE worried about taking that first crucial step -- which
is perfectly natural, by the way -- I've got some great news...
You've *already* started!
See, it takes two things to become a successful Internet
entrepreneur...1) motivation, and 2) an action plan.
You've already shown you've got the motivation
Here it is:
Step 1: FIND A NICHE MARKET
Use research tools like Wordtracker to find a niche market of
HUNGRY buyers eager for your product or service.
Step 2: WRITE YOUR SALESCOPY
Write compelling copy that leads your visitors smoothly through
your sales process.
Step 3: SET UP YOUR ONLINE STORE
Turn your website into a selling machine using a simple design,
easy navigation, and automation.
Step 4: DRIVE BUYERS TO YOUR SITE
Create "paid search" ads that attract INSTANT traffic (without
draining your bank account!) and use free search engines to get
your site "front and center."
Step 5: DRIVE MORE CHEAP AND *FREE* TRAFFIC
Use strategies like article-sharing and press releases to drive
even MORE people to your site.
Step 6: USE EMAIL TO GET *MORE* SALES
Build a subscriber list of people who WANT to hear from you, so
you can convince them to buy over time.
Step 7: FIND *MORE* PRODUCTS FOR YOUR CUSTOMERS
Offer your customers even more products you know they want to buy.
Step 8: GET OTHER PEOPLE TO SELL FOR YOU
Recruit an army of salespeople to sell your products on their
websites (and you won't have to pay them a dime unless they help
you make a sale!)
Step 9: GROW YOUR BUSINESS *BIGGER*
Create dozens of new streams of income to multiply your revenues.
Step 10: USE HOT NEW TOOLS TO CREATE A BUZZ
Bring visitors back to your site again and again using the
hottest new tools and techniques.
Of course, this is just a brief overview... Our guaranteed
10-step system includes so many tested and proven strategies you
can use to create a highly profitable website, I can't begin to
list them all here.
is perfectly natural, by the way -- I've got some great news...
You've *already* started!
See, it takes two things to become a successful Internet
entrepreneur...1) motivation, and 2) an action plan.
You've already shown you've got the motivation
Here it is:
Step 1: FIND A NICHE MARKET
Use research tools like Wordtracker to find a niche market of
HUNGRY buyers eager for your product or service.
Step 2: WRITE YOUR SALESCOPY
Write compelling copy that leads your visitors smoothly through
your sales process.
Step 3: SET UP YOUR ONLINE STORE
Turn your website into a selling machine using a simple design,
easy navigation, and automation.
Step 4: DRIVE BUYERS TO YOUR SITE
Create "paid search" ads that attract INSTANT traffic (without
draining your bank account!) and use free search engines to get
your site "front and center."
Step 5: DRIVE MORE CHEAP AND *FREE* TRAFFIC
Use strategies like article-sharing and press releases to drive
even MORE people to your site.
Step 6: USE EMAIL TO GET *MORE* SALES
Build a subscriber list of people who WANT to hear from you, so
you can convince them to buy over time.
Step 7: FIND *MORE* PRODUCTS FOR YOUR CUSTOMERS
Offer your customers even more products you know they want to buy.
Step 8: GET OTHER PEOPLE TO SELL FOR YOU
Recruit an army of salespeople to sell your products on their
websites (and you won't have to pay them a dime unless they help
you make a sale!)
Step 9: GROW YOUR BUSINESS *BIGGER*
Create dozens of new streams of income to multiply your revenues.
Step 10: USE HOT NEW TOOLS TO CREATE A BUZZ
Bring visitors back to your site again and again using the
hottest new tools and techniques.
Of course, this is just a brief overview... Our guaranteed
10-step system includes so many tested and proven strategies you
can use to create a highly profitable website, I can't begin to
list them all here.
The top 6 *proven* site design tips
1. WRITE AN ATTENTION-GRABBING HEADLINE
Your headline is the *MOST* IMPORTANT part of your site!
Here's why: you have LESS than 10 seconds to get your visitors'
attention, and show them you've got the perfect solution to their
problem. So the first thing they should see is a headline that
clearly states the biggest benefit your site has to offer.
Your headline should be located at the very top center of your
page in a larger font size that naturally attracts attention.
And it should tell visitors exactly how your site will make their
lives easier... save them money... save them time.. provide
additional income... or simply make them feel better.
Use bolding, italics, and highlighting to emphasize the main
benefits in your headline, so they leap out and grab your
visitors' attention.
(But don't overdo it! Nothing screams "amateur" more than a site
that has too much fancy formatting.)
2. CREATE BENEFIT-DRIVEN SALESCOPY THAT *COMPELS* YOUR VISITORS
TO BUY
On the Internet, you don't have any face-to-face interaction with
your potential buyers -- so your salescopy needs to do the job
that a real-live salesperson would do. It has to introduce your
product, explain the benefits of using it, and sell potential
buyers on the value of your offer.
When you write your salescopy, you need to speak directly to your
visitors' needs -- and you need to focus on the BENEFITS of using
your product (as opposed to your product's features).
If you're having trouble telling a benefit from a feature, here's
an example: a feature of a product might be "sturdy polished
aluminum construction." The benefit would be "lasts longer so you
save money on replacement costs."
3. FOLLOW ESTABLISHED DESIGN PRINCIPLES
When you're designing the look of your site, choose a simple
color scheme and a couple of fonts and stick with them. Nothing
looks more amateurish than a mishmash of many different fonts and
colors. Also, resist the urge to add textures or use dark
backgrounds.
People don't come to your site to admire your elaborate design
scheme. They want to know about your offer. That's why you need
to make sure they can easily read your salescopy.
Also, avoid using unnecessary graphics and images. Unless your
image is serving a direct purpose (a picture of you, a product
shot, etc.), it's going to take attention away from your sales
message. Same goes for animation, audio and video.
Remember: You're not trying to amuse or entertain with your site.
Your goal is to SELL!
4. INCLUDE A STRONG CALL TO ACTION
Don't make your visitors guess what they're supposed to do on
your site. You must give them a strong call to action and tell
them exactly what you want them to do!
Let's say you sell a stress-relief product. Your copy might say
something like...
"After doing research and testing, I found a set of really
fabulous relaxation tapes that solved my recurring migraine
problems, improved my sleep, and increased my energy level -- in
just a few days!
Click here now to learn how they can soothe your troubles away
and lead to a healthy and happy life."
5. ESTABLISH YOUR CREDIBILITY
Why should someone buy from you? What makes YOUR information more
reliable than your competitors? You need to provide answers to
these questions, so visitors feel comfortable buying from you.
One of the best ways to establish your credibility is to list
your accomplishments, qualifications, and experience -- so long
as they're related to your offer. Once you've sold some product
and are getting testimonials from satisfied customers, be sure to
include them on your site as well.
6. MAKE IT *IMPOSSIBLE* FOR SOMEONE TO SAY NO!
By building a lot of value into your offer, you can make people
feel like saying "no" would actually cost them money! You can
achieve this by carefully explaining how much money -- or time,
or trouble -- your solution will save them.
At the same time you need to pile on the bonuses, so people feel
like they're getting way more product than they're paying for.
So these are my website tips in a nutshell, Nizam.
I hope you find them useful!
Of course, there's not enough room in this simple email to
explain absolutely everything you need to know about site design
in detail. This is just to get you started.
If you want to get the full breakdown of everything you need to
do -- along with hundreds of other tips and strategies you can
use to be successful on the Internet -- I suggest you check out
my "Insider Secrets To Marketing Your Business On The Internet"
system.
Your headline is the *MOST* IMPORTANT part of your site!
Here's why: you have LESS than 10 seconds to get your visitors'
attention, and show them you've got the perfect solution to their
problem. So the first thing they should see is a headline that
clearly states the biggest benefit your site has to offer.
Your headline should be located at the very top center of your
page in a larger font size that naturally attracts attention.
And it should tell visitors exactly how your site will make their
lives easier... save them money... save them time.. provide
additional income... or simply make them feel better.
Use bolding, italics, and highlighting to emphasize the main
benefits in your headline, so they leap out and grab your
visitors' attention.
(But don't overdo it! Nothing screams "amateur" more than a site
that has too much fancy formatting.)
2. CREATE BENEFIT-DRIVEN SALESCOPY THAT *COMPELS* YOUR VISITORS
TO BUY
On the Internet, you don't have any face-to-face interaction with
your potential buyers -- so your salescopy needs to do the job
that a real-live salesperson would do. It has to introduce your
product, explain the benefits of using it, and sell potential
buyers on the value of your offer.
When you write your salescopy, you need to speak directly to your
visitors' needs -- and you need to focus on the BENEFITS of using
your product (as opposed to your product's features).
If you're having trouble telling a benefit from a feature, here's
an example: a feature of a product might be "sturdy polished
aluminum construction." The benefit would be "lasts longer so you
save money on replacement costs."
3. FOLLOW ESTABLISHED DESIGN PRINCIPLES
When you're designing the look of your site, choose a simple
color scheme and a couple of fonts and stick with them. Nothing
looks more amateurish than a mishmash of many different fonts and
colors. Also, resist the urge to add textures or use dark
backgrounds.
People don't come to your site to admire your elaborate design
scheme. They want to know about your offer. That's why you need
to make sure they can easily read your salescopy.
Also, avoid using unnecessary graphics and images. Unless your
image is serving a direct purpose (a picture of you, a product
shot, etc.), it's going to take attention away from your sales
message. Same goes for animation, audio and video.
Remember: You're not trying to amuse or entertain with your site.
Your goal is to SELL!
4. INCLUDE A STRONG CALL TO ACTION
Don't make your visitors guess what they're supposed to do on
your site. You must give them a strong call to action and tell
them exactly what you want them to do!
Let's say you sell a stress-relief product. Your copy might say
something like...
"After doing research and testing, I found a set of really
fabulous relaxation tapes that solved my recurring migraine
problems, improved my sleep, and increased my energy level -- in
just a few days!
Click here now to learn how they can soothe your troubles away
and lead to a healthy and happy life."
5. ESTABLISH YOUR CREDIBILITY
Why should someone buy from you? What makes YOUR information more
reliable than your competitors? You need to provide answers to
these questions, so visitors feel comfortable buying from you.
One of the best ways to establish your credibility is to list
your accomplishments, qualifications, and experience -- so long
as they're related to your offer. Once you've sold some product
and are getting testimonials from satisfied customers, be sure to
include them on your site as well.
6. MAKE IT *IMPOSSIBLE* FOR SOMEONE TO SAY NO!
By building a lot of value into your offer, you can make people
feel like saying "no" would actually cost them money! You can
achieve this by carefully explaining how much money -- or time,
or trouble -- your solution will save them.
At the same time you need to pile on the bonuses, so people feel
like they're getting way more product than they're paying for.
So these are my website tips in a nutshell, Nizam.
I hope you find them useful!
Of course, there's not enough room in this simple email to
explain absolutely everything you need to know about site design
in detail. This is just to get you started.
If you want to get the full breakdown of everything you need to
do -- along with hundreds of other tips and strategies you can
use to be successful on the Internet -- I suggest you check out
my "Insider Secrets To Marketing Your Business On The Internet"
system.
Friday, September 28, 2007
Top 100 Tips To Expand Your Web Presence
101 Ways to Expand Your Web Presence
1. If you’re launching a new site, or new content, write an introduction and submit it to share sites like Digg, Reddit and Now Public.
2. Create a Yahoo Group in the niche your site sits.
3. Create a MySpace account and use it to publisise your site.
4. Bookmark your site on Del.icio.us and if you’re really keen, add a Del.icio.us button to your homepage.
5. Create a Technorati account and “claim” your blog.
6. Submit your site to free, search engine friendly directories. An excellent list can be found at Info Vilesilencer.
7. Conduct a survey. This is an excellent way to generate offline publicity.
8. Place a free ad for your company on Gumtree.
9. Syndicate your site’s content by using an RSS feeds.
10. Submit your RSS feeds to agregator sites like FeedBurner, Squidoo, Feedboy, Jordomedia, FeedBomb, FeedCat, rssmad, feeddirectory and feedfury. Stolen from DigitalPoint
11. Write an article related to your site and submit it to article sites.
12. Sign up to StumbleUpon and get your friends to Stumble your site.
13. Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.
14. Set up a 301 redirect to take traffic from your non-www address to your www address. See here for more info.
15. Add a link to your site in the signature of any forums you post on.
16. Tell your friends about your site. It’s free advertising init.
17. Speel cheek ur stie. Nothing appears more amateur than a site with typos or spelling mistakes.
18. Test your site and make sure it appears correctly in all major browsers.
19. Buy enough hosting. No one likes a slow site.
20. Don’t worry about PageRank - worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.*
21. Offer something for free. Free is good. People tell their friends about free stuff.
22. Tell your neighbours, you never know what contacts they might have.
23. Offer your users as many ways as possible to contact you. MSN, Skype, Yahoo etc all complement email, phone and a real address.
24. Advertise your site on Craigslist. It’s free, relevant and localised.
25. Do NOT use frames.
26. Submit your site to DMOZ.org. It may take time, but it’s worth it.
27. Create an XML sitemap of your site and submit it to Google.
28. Get a custom t-shirt made with your website url on it, and wear it often.
29. Ask a large breasted lady to wear one too.
30. Sign up with an affiliate programme to sell your product, or if you’re a publish, make some cash!
31. On your Contact Page ask people if they mind receiving your newsletter.
32. Send out a newsletter!
33. Go to a free seminar for Website owners. You might learn something.
34. Find quality and relevant blogs and leave a comment (with a link back to your site of course).
35. Don’t pay people to submit your site to search engines. It’s a waste of money.
36. YouTube and Google Video are excellent portals on which to launch a viral campaign.
37. Giving away an eBook is an excellent way to generate word-of-mouth about your site.
38. Sponsor a Wordpress theme or a phpListDirectory template.
39. If you sell products that are advertised on television by the manufacturer, add “As Seen on TV” to your site!
40. Avoid proprietry technologies like Java and Active X.
41. Put downloadable content on your site, but make sure it’s not manufacturer specific - so mp3 rather than wma.
42. Learn about CSS. It’s the new HTML.
43. Contribute to related subject areas on Wikipedia.
44. Ask bloggers and other Web site owners to review your site and/or products.
45. Have user friendly page names - most tools comes with some way to avoid www.yourdomain.com/pgInfoPages.cfm?cx=50799399822B393BBF95289295A3A10A4FD4F64E511ACB0E020C9048CFE3AEDAF8DD9D
46. If you must have a Flash homepage, make sure you have a “Skip Intro” link.
47. Tell your local rag about your site. These newspapers are desparate for stories and you may well even get a pic of your ugly picture published.
48. Become a leading authority on your chosen subject.
49. Donate money to a charity and most will place a link on their site back to you.
50. Abide to W3C standards - it will help your site in the long term.
51. Your local community sports teams offer cheap, but highly effective sponsorship opportunities.
52. Publisise your site on related forums - but don’t spam!
53. Ask bloggers to write about your site or product - in return for a link of course.
54. Offer a competition related to something in the news - so football around the time of the World Cup etc.
55. Add a “Tell a Friend” function to your site, so people can easily recommend you to their mates.
56. Have a Sitemap on your site to allow users to navigate around quickly and to aid the search engines.
57. Have a nice keyword rich title at the top of each of your pages. Users and search engines both like descriptive titles.
58. Include a Feedburner button on your site so people can easily subscribe to your feed.
59. If you use PPC then create a landing page for each of your AdWords - it’ll boost your conversations no end.
60. Appear on Dragon’s Den.
61. Create a Press section on your site where can you store all your press releases, logos and banners.
62. Add a link to your site from within your eBay profile.
63. Ask your friends to give you honest feedback on your site.
64. The best way to find someone to do any kind of work on your site is through personal recommendation.
65. Gain exposure by submitting photos and pictures to Flikr.
66. Share your banners on banner exchange sites.
67. Make sure it’s easy for your users to subscribe to your RSS feed.
68. Create a “lense” for your site on Squidoo
69. Ask friends, collegues and associates to “Favourite” your blog on Technorati.
70. You can add a Bulletin to your MySpace account promoting your site that all your MySpace Friends will see.
71. Response to your customer’s emails promptly, even if it is with a simply auto-responder. No one likes to wait 3 or 4 days for an acknowledgement of their contact with you.
72. Get a professional Copywriter to give your site a once over. If you are on a tight budget, limit to the just the homepage.
73. Make a list, “Top 10″s work well. Update it regularly to give your visitors a reason to return.
74. What did you learn today? Tell other people and they might learn something too.
75. Do you have really hot content on your site that geeks would love? If so Slashdot will bring you a mass of traffic.
76. Deep link directories are an excellent way to promote inner pages of your site.
77. Meta tags might carry less weight than previously, but you should still have them on every page.
78. Ask your Gran for feedback on your site. Never ignore the silver surfers.
79. Include a “Add to your Technorati favourites” button on your site.
80. Google Analytics is free and will tell you all you need to know about who’s visiting your site.
81. Search engines will find you. Don’t pay money for your site to be “submitted”.
82. Don’t be afraid to link to other sites, especially if they are relevant and to highly respected sites.
83. Keep It Simple Stupid: use CSS to control layout, style and colours and use HTML text rather than graphics to represent text.
84. Validate your HTML and CSS. It’ll help ensure your site displays well in all browsers.
85. Small pages sizes and optimised graphics will give your site a snappy feel and won’t require users to wait around for it to load.
86. If you plan to submit your site to lots of directory or article sites - create an email especially for this. Delete it when you’re finished to avoid spam.
87. “Link baiting” means writing some killer content that people will want to link to. Like a “101 Tips to Improve Your Web Presence” list!
88. If your chosen field is technology related then write a “whitepaper”. That’s a posh name for an article.
89. Google receives roughly 50% of all search requests, Yahoo 25% and MSN just 10%. That’s a good rule of thumb as to how much emphisis to put on each.
90. Make sure you have a robots.txt file in the root of your Web site. You can use this to control search engines, but if nothing else it’ll reduce the number of 404 errors in your Weblogs.
91. Free online games, a forum or chatrooms will give your users a reason to come back to your site.
92. Ebooks with re-seller rights make an excellent “free gift” for your site.
93. Upload your product feed to Froogle. It’s FREE!
94. This is an excellent list of Top 25 Social Bookmarking Sites
95. Search out unanswered questions on Yahoo! Answers and add your site as the “Source”.
96. PageRank is vanity, ranking is sanity.
97. Yahoo are catching up with Google with an excellent set of webmaster tools called Site Explorer.
98. Don’t buy traffic. It’s un-targetted and won’t convert.
99. Pay Per Click advertising gets you fast results - and if it’s handled well can be very profitable.
100. Upload a favicon.gif file so that your users have a nice icon when they bookmark your site.
101. And that’s it!
1. If you’re launching a new site, or new content, write an introduction and submit it to share sites like Digg, Reddit and Now Public.
2. Create a Yahoo Group in the niche your site sits.
3. Create a MySpace account and use it to publisise your site.
4. Bookmark your site on Del.icio.us and if you’re really keen, add a Del.icio.us button to your homepage.
5. Create a Technorati account and “claim” your blog.
6. Submit your site to free, search engine friendly directories. An excellent list can be found at Info Vilesilencer.
7. Conduct a survey. This is an excellent way to generate offline publicity.
8. Place a free ad for your company on Gumtree.
9. Syndicate your site’s content by using an RSS feeds.
10. Submit your RSS feeds to agregator sites like FeedBurner, Squidoo, Feedboy, Jordomedia, FeedBomb, FeedCat, rssmad, feeddirectory and feedfury. Stolen from DigitalPoint
11. Write an article related to your site and submit it to article sites.
12. Sign up to StumbleUpon and get your friends to Stumble your site.
13. Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.
14. Set up a 301 redirect to take traffic from your non-www address to your www address. See here for more info.
15. Add a link to your site in the signature of any forums you post on.
16. Tell your friends about your site. It’s free advertising init.
17. Speel cheek ur stie. Nothing appears more amateur than a site with typos or spelling mistakes.
18. Test your site and make sure it appears correctly in all major browsers.
19. Buy enough hosting. No one likes a slow site.
20. Don’t worry about PageRank - worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.*
21. Offer something for free. Free is good. People tell their friends about free stuff.
22. Tell your neighbours, you never know what contacts they might have.
23. Offer your users as many ways as possible to contact you. MSN, Skype, Yahoo etc all complement email, phone and a real address.
24. Advertise your site on Craigslist. It’s free, relevant and localised.
25. Do NOT use frames.
26. Submit your site to DMOZ.org. It may take time, but it’s worth it.
27. Create an XML sitemap of your site and submit it to Google.
28. Get a custom t-shirt made with your website url on it, and wear it often.
29. Ask a large breasted lady to wear one too.
30. Sign up with an affiliate programme to sell your product, or if you’re a publish, make some cash!
31. On your Contact Page ask people if they mind receiving your newsletter.
32. Send out a newsletter!
33. Go to a free seminar for Website owners. You might learn something.
34. Find quality and relevant blogs and leave a comment (with a link back to your site of course).
35. Don’t pay people to submit your site to search engines. It’s a waste of money.
36. YouTube and Google Video are excellent portals on which to launch a viral campaign.
37. Giving away an eBook is an excellent way to generate word-of-mouth about your site.
38. Sponsor a Wordpress theme or a phpListDirectory template.
39. If you sell products that are advertised on television by the manufacturer, add “As Seen on TV” to your site!
40. Avoid proprietry technologies like Java and Active X.
41. Put downloadable content on your site, but make sure it’s not manufacturer specific - so mp3 rather than wma.
42. Learn about CSS. It’s the new HTML.
43. Contribute to related subject areas on Wikipedia.
44. Ask bloggers and other Web site owners to review your site and/or products.
45. Have user friendly page names - most tools comes with some way to avoid www.yourdomain.com/pgInfoPages.cfm?cx=50799399822B393BBF95289295A3A10A4FD4F64E511ACB0E020C9048CFE3AEDAF8DD9D
46. If you must have a Flash homepage, make sure you have a “Skip Intro” link.
47. Tell your local rag about your site. These newspapers are desparate for stories and you may well even get a pic of your ugly picture published.
48. Become a leading authority on your chosen subject.
49. Donate money to a charity and most will place a link on their site back to you.
50. Abide to W3C standards - it will help your site in the long term.
51. Your local community sports teams offer cheap, but highly effective sponsorship opportunities.
52. Publisise your site on related forums - but don’t spam!
53. Ask bloggers to write about your site or product - in return for a link of course.
54. Offer a competition related to something in the news - so football around the time of the World Cup etc.
55. Add a “Tell a Friend” function to your site, so people can easily recommend you to their mates.
56. Have a Sitemap on your site to allow users to navigate around quickly and to aid the search engines.
57. Have a nice keyword rich title at the top of each of your pages. Users and search engines both like descriptive titles.
58. Include a Feedburner button on your site so people can easily subscribe to your feed.
59. If you use PPC then create a landing page for each of your AdWords - it’ll boost your conversations no end.
60. Appear on Dragon’s Den.
61. Create a Press section on your site where can you store all your press releases, logos and banners.
62. Add a link to your site from within your eBay profile.
63. Ask your friends to give you honest feedback on your site.
64. The best way to find someone to do any kind of work on your site is through personal recommendation.
65. Gain exposure by submitting photos and pictures to Flikr.
66. Share your banners on banner exchange sites.
67. Make sure it’s easy for your users to subscribe to your RSS feed.
68. Create a “lense” for your site on Squidoo
69. Ask friends, collegues and associates to “Favourite” your blog on Technorati.
70. You can add a Bulletin to your MySpace account promoting your site that all your MySpace Friends will see.
71. Response to your customer’s emails promptly, even if it is with a simply auto-responder. No one likes to wait 3 or 4 days for an acknowledgement of their contact with you.
72. Get a professional Copywriter to give your site a once over. If you are on a tight budget, limit to the just the homepage.
73. Make a list, “Top 10″s work well. Update it regularly to give your visitors a reason to return.
74. What did you learn today? Tell other people and they might learn something too.
75. Do you have really hot content on your site that geeks would love? If so Slashdot will bring you a mass of traffic.
76. Deep link directories are an excellent way to promote inner pages of your site.
77. Meta tags might carry less weight than previously, but you should still have them on every page.
78. Ask your Gran for feedback on your site. Never ignore the silver surfers.
79. Include a “Add to your Technorati favourites” button on your site.
80. Google Analytics is free and will tell you all you need to know about who’s visiting your site.
81. Search engines will find you. Don’t pay money for your site to be “submitted”.
82. Don’t be afraid to link to other sites, especially if they are relevant and to highly respected sites.
83. Keep It Simple Stupid: use CSS to control layout, style and colours and use HTML text rather than graphics to represent text.
84. Validate your HTML and CSS. It’ll help ensure your site displays well in all browsers.
85. Small pages sizes and optimised graphics will give your site a snappy feel and won’t require users to wait around for it to load.
86. If you plan to submit your site to lots of directory or article sites - create an email especially for this. Delete it when you’re finished to avoid spam.
87. “Link baiting” means writing some killer content that people will want to link to. Like a “101 Tips to Improve Your Web Presence” list!
88. If your chosen field is technology related then write a “whitepaper”. That’s a posh name for an article.
89. Google receives roughly 50% of all search requests, Yahoo 25% and MSN just 10%. That’s a good rule of thumb as to how much emphisis to put on each.
90. Make sure you have a robots.txt file in the root of your Web site. You can use this to control search engines, but if nothing else it’ll reduce the number of 404 errors in your Weblogs.
91. Free online games, a forum or chatrooms will give your users a reason to come back to your site.
92. Ebooks with re-seller rights make an excellent “free gift” for your site.
93. Upload your product feed to Froogle. It’s FREE!
94. This is an excellent list of Top 25 Social Bookmarking Sites
95. Search out unanswered questions on Yahoo! Answers and add your site as the “Source”.
96. PageRank is vanity, ranking is sanity.
97. Yahoo are catching up with Google with an excellent set of webmaster tools called Site Explorer.
98. Don’t buy traffic. It’s un-targetted and won’t convert.
99. Pay Per Click advertising gets you fast results - and if it’s handled well can be very profitable.
100. Upload a favicon.gif file so that your users have a nice icon when they bookmark your site.
101. And that’s it!
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